Nanga bwanji ngati zomwe zikuwongolera zisankho zanu zamalonda zinali zolakwika, ndipo imelo data kutayikira kobisika kumasokoneza luso lanu loyika kubetcha kwabwino ndikukulitsa payipi yanu?
Kodi zolakwika pakutsata maulendo ogula, kuwonetsa makampeni otsatsa, 10 Pamwamba pa B2B mapaipi opangira, ndi kuwerengera ROI kukuchotsani chidaliro chanu, chidaliro, ndi zotsatira? Mu positi iyi yabulogu, tivumbulutsa kutayikira kwa data khumi pafupipafupi komanso kothandiza komwe kumawononga ntchito zamalonda za B2B ndikuwonetsa zokonza zenizeni kuti zisindikize.
M’dziko la malonda a B2B, kumveka bwino ndi mphamvu. Mukatha ‘Kuwona Bwino’ kudzera Mastering the Craft: Chitsogozo Chokwanira Chomanga B2B Social Content Zomwe Zimasintha m’mawonekedwe a analytics ndi mafotokozedwe, mudzatha ‘Chitani Zambiri’—makampeni omwe mukufuna, kugwiritsa ntchito ndalama moyenera, ndikuwona zotsatira zabwino kwambiri. Ndizokhudza kusintha kuzindikira kukhala kuchitapo kanthu ndikuwona kupitilira chifunga cha data chomwe chimasokoneza njira zambiri zotsatsa za B2B masiku ano.
Kodi Mumayesa Bwanji Kutsatsa kwa B2B?
Kuyeza kutengera mu malonda a B2B ndikupereka ngongole komwe kuli koyenera. Zambiri zamapangidwe ndi zida zidzapereka mbiri ku kampeni ya digito kapena yopanda intaneti kapena njira. Kuyeza kwa B2B kumayamba ndikusankha Zizindikiro Zofunikira Zofunikira ndi mtundu wa data wamalonda womwe umagwirizana ndi zolinga zabizinesi yanu. Mitundu yodziwika bwino yotsatsira imakonda kudziwitsa zamtundu ndi kusaka, pomwe ena amayang’ana kwambiri kutembenuka kapena kusunga makasitomala.
Mitundu ya 6 ya B2B Marketing Data Attribution Models
Kusankha mtundu woyenera wotsatsa ndikofunikira kuti mupewe kutayikira kwa data. Mitundu yosiyanasiyana monga “Last Touch Attribution” ndi “Algorithmic Attribution” ingagwiritsidwe ntchito kuyesa kukhudza kwamtundu uliwonse pakutsatsa. Palibe mtundu umodzi womwe uli wangwiro ndipo kuphatikiza kwamitundu kungafuneke kuti mumvetsetse bwino momwe malonda akukhudzidwira.
Ulendo Wamakono wa B2B Wogula Umafuna Mitundu Yabwino Yotsatsa
Monga momwe zasonyezedwera m’munsimu, khalidwe la 10 Pamwamba pa B2B ogula lasintha kwambiri , zomwe zimapangitsa kuti malonda awonongeke kwambiri. Ogula amasiku ano atha kuyamba ngati alendo osadziwika awebusayiti ndikulumikizana ndi zotsatsa zingapo asanakhale “wokweza manja” wokonzeka kuyankhula ndi malonda. Ulendo wovutawu umapereka zovuta pamalingaliro , zomwe nthawi zambiri zimabweretsa kutayikira mukutenga mtengo wathunthu wakuchita kulikonse. Kuzindikira zovuta zamakasitomala amakono ndikofunikira kwambiri popewa kugawidwa molakwika kwazinthu zotsatsa ndikuwonetsetsa kuti njira zotsatsira zikuyenda bwino.
Kutsatsa Kwabwino kwa B2B Kumatsogolera Pakugulitsa Kwabwino Kwambiri
Mitundu yotsatsa ya B2B imathandizira kudziwa kuti ndi malo ati omwe amakhudza kwambiri. Zimalola otsatsa kuti asinthe ndalama zofalitsa nkhani moyenera. Mwa kulumikiza kutayikira ndi kukhathamiritsa nthawi zonse ndalama zotsatsa potengera zomwe zatsatsa, mutha kukulitsa ROI ndikuchepetsa kuwononga ndalama munjira zomwe sizothandiza.
Mukamapanga mapulani anu otsatsa a B2B
kugwirizanitsa zolinga zamabizinesi, kukula kwa ndalama, kapena ew amatsogolera kupeza makasitomala atsopano ndi zoyesayesa zanu zamalonda ndikofunikira. Kulumikiza madonthowa kumakuthandizani kuzindikira zowongolera zomwe zili zofunika kwambiri kubizinesi, motero, miyeso yoyenera yoyezera. Kuyanjanitsa zotsatsa ndi zolinga zamabizinesi kudzakuthandizaninso kusungitsa bajeti zazinthu zatsopano pozindikira njira / njira zogwirira ntchito kuti mukwaniritse zomwe mukufuna.