Email is one of the most laos whatsapp number data important communication channels between businesses and customers. From marketing and retention to notification and sign-ups, the right approach to this tool can have an impressive ROI.
Many companies limit themselves to sending promotional emails, forgetting about many other ways to maximize their profits through this channel. By knowing which emails to send to your subscribers, you can improve the bottom line tremendously while increasing customer satisfaction at the same time.
Let’s take a closer look at 10 types of emails to include in your next email marketing and retention campaign.
Transactional Emails
A transactional email generate leads with online surveys
is part of your email marketing automation efforts. These emails are generated automatically when a client takes a certain action. For example, when they sign up for your services or buy a product.
These relationship nurturing emails are a big part of improving the company-client relationship. They show that you care for the client’s needs and help them go down the marketing and sales funnel.
Transactional emails are also called triggered or notification emails because they are triggered by the client’s actions. They recover abandoned carts, reactivate inactive users, congratulate clients on birthdays, and much more.
Abandoned Cart Emails
Cart abandonment lack data emails are transactional emails that deserve special attention. Regardless of your lead nurturing efforts, only about 2% of customers end up buying a product when visiting your website for the first time. The rest get distracted, don’t find what they were looking for, don’t like your website’s design, are surprised by the shipping fees, and much more.
Abandoned cart emails are designed to bring the customer back to complete a purchase. About 46% of people open these emails, thus increasing your chances of driving a sale through tremendously. When designing these emails, it’s important to follow best practices:
- Timing is important – about an hour after the abandonment.
- Send a series of emails – if the client doesn’t react, send one or two more emails 24 and 48 hours later.