There is no doubt that a well-conceived SMS campaign has the power to build lasting and positive relationships with customers. Sending a message takes only a few seconds and it is precisely in those few moments that a relationship with the customer can be established bulk email marketing services or completely wrecked. For this reason, a respectable SMS marketing campaign must respond to certain characteristics. Below are 6 tips that we have collected to guide you in creating a successful bulk SMS campaign.
Bulk SMS: Here’s How to Create Successful SMS Campaigns
1) Data collection and creation of contact lists
The primary condition for building a successful SMS campaign is to start collecting data from your customers .
You can use various methods, starting from a reception service , or through online advertising, flyers, competitions, QR codes or even collecting your data manually.
Whatever methodology you choose, make sure you collect your customers’ data regularly, respecting current privacy regulations and GDPR indications.
The next step is to start segmenting your audience by age, gender, location, tastes. This will allow you to create a more defined profile of your ideal customer, or customer personas, and consequently develop different and targeted strategies. In short, to each his own message.
2) Clear and concise messages
A standard message is 160 characters, so every character counts: get straight to the point with a short and effective text. Keep your SMS brief and avoid sending the same messages to the same people. The benefit or reward for the recipient must be clear from the beginning; if the customer is confused by the text of the SMS they receive, this will have a negative effect on the relationship you are trying to build.
Push the user to take the next step with a clear call to action . So focus on the action you want the recipients of your bulk SMS campaign to take.
But the call to action may not be enough. And since 80 million smartphones connect to the internet every day ( Wearesocial ), enriching the SMS by inserting a link that refers to an in-depth page created with the Esendex platform, can really be the best choice. You can create one of these Landing Pages with the drag & drop editor or use a ready-made template. In a few minutes you can add images, texts, social buttons, CTAs directly linked to your site and maps.
3) Make your bulk SMS recognizable
Generalization is a thing of the past, or at least it certainly should be. No message should be unwanted. It is therefore essential to make the customer understand who the sender of the SMS is in order to convey your brand in a direct and immediate way. With Esendex you can register a while english language ones are personalized alphanumeric sender (Alias) and start sending messages to your customers right away. They will recognize you immediately and the message you want to communicate will have more value.
4) Timing is everything
Simply put, the “when” is essential to a good response rate. Considering that over 90% of messages are read immediately , SMS is the best way to interact with your customers simultaneously. However, keep in mind that your marketing message will only resonate if the offer is useful at the time it is received , so carefully consider when to send your campaigns. Likewise, do not bombard your recipients with the same message in a short period of time or worse, send the same message twice to the same recipients.
5) Measure is the key to success
The beauty of SMS marketing is that you can measure the success of a campaign, which can help you plan future campaigns. Monitor the status of each of your sends and spam data track open rates. Digging deeper can really help you analyze the ROI and effectiveness of your campaign. Once you have your results and sales and traffic KPIs, use them to improve future campaigns. Learn from your mistakes and grow your web SMS sending and communication.
6) Rely on a reliable partner
Companies should rely on trusted partners with a solid experience behind them, such as Esendex which offers a high level of services (guaranteed by direct interconnections to all operators, including virtual ones, in Italy), a cutting-edge and constantly updated platform and excellent customer service.