In general, it can be said that people who know your brand are better persuaded to make a purchase or other interaction. If they’ve even bought from you before, it goes double. That’s why remarketing is the golden grail of most marketers. Those who do not work with it are depriving themselves of valuable – and relatively easily obtained – conversions. In this article, we will focus on remarketing and how to build and use it.
It won’t work without a pixel or other user list
In order to create remarketing campaigns, you will need custom circles. You can create them, for example, from users who have shown interest in your Facebook page, subscribed to your newsletter , visited your website or already made a direct purchase in the e-shop or ordered the offered service.
To create a circle, you can use, for example, a list of newsletter subscribers , which you upload to your Business Manager. A number of e-mailing tools already offer a connection with Facebook, where your list of subscribers is automatically updated for the purpose of delivering advertise malaysia whatsapp number data ments. The Facebook pixel will be necessary to properly create circles of users who have taken any action on your website. We have already covered its setting and use in one of the previous articles .
Use remarketing wisely
As we have already mentioned, within remarketing campaigns you can target various categories of users – they can be not only those who only visited your e-shop or read one of the blog articles, but also users who have bought from you in the past or perhaps downloaded e-book. Such circuits then have different values.
Dynamic ads make the job easier
You should always tailor campaigns to your reci a website loads poorly for ients. Show visitors your competitive advantages so they know why they should buy from you. In turn, offer existing customers a hot new item in your e-shop. And for those who haven’t bought yet, remind them of the p loan data roducts forgotten in the cart . Especially with the last mentioned, dynamic ads for sale from the catalog will help you very well , when Facebook itself selects and displays products that a specific user has placed in the cart or at least viewed them.
Before you start dynamic ads, don’t forget to set up your catalog.
After that, all you have to do is choose a catchy text, or offer a small discount for completing the purchase, and you’ve won. The advantage of dynamic campaigns is not only the constantly renewing range of users you are targeting, but also the automatic change of displayed products for individual users. Advertisements can thus be successful even for many months.
Work with circuit exclusion
For advertisements, do not forget to exclude the corresponding circles . Not every customer appreciates it when an advertisement is shown to him again the next day after the purchase to buy the given product. By doing so, you unnecessarily increase his immunity to your advertisements and prepare yourself for another valuable contact.