Creating quality ads on Facebook is an important part of promotion.
Why is it important to evaluate ads regularly?
Equally important, however, is the correct evaluation of advertisements. The word correct is r philippines whatsapp number data eally key here. Not every ad with thousands of clicks is successful – and vice versa. So today we will look at at least a few basic tips on how and why to evaluate advertising correctly.
At the beginning of every campaign creat, there should be some kind of plan. As part of it, we determine what you want to achieve with the given campaign . It is the evaluation that will then help you determine whether the advertising campaign is meeting its goals. The evaluation must be done on an ongoing basis , because bas on it, we can then adjust the ads or, in the case of significant failures, completely suspend and take a different path. Regular evaluation may not save time, but it certainly saves money invest in advertising, because with its help you will detect any problem in time.
How to evaluate ads?
This point is also connect with the creation of the initial plan, i.e. the method of evaluating advertisements. It is always important to know what our goal is. Do we want to increase website traffic ? Then we will be interest in the number of visitors brought by the ad and the cost per view of the landing page. Are conversions important to us ? Then the number of visitors and the cost pe read reviews study the assortment r impression of the landing page will not play as much a role as the number of conversions and the cost per conversion.
Expenditure – how much was spent on the campaign or advertisement in total.
Impressions – how many times the ad was shown to users.
Reach – on FB you can also monitor how many users saw the ad.
It is advisable to keep the frequency as low as possible. Because the performance of the campaign often decrea loan data ses with the increasing frequency (a user who is not interest in the ad five times will probably not be in
Metrics worth tracking
Landing page views – how many people click and wait for the landing page to load. If this value is significantly different from the number of clicks, it is advisable to also check the loading spe of the site and other aspects that may have discourag users from waiting.