People in a certain region may have different demands than others. To avoid showing your ads and posts to audiences who won’t be interested in what you have to offer, personalizing your geolocation is the ideal type of targeting. This way, you can focus your efforts on what really works.
In addition to the information provided by social networks, you can also use the data collected during lead generation to further personalize your segmentation. By knowing your audience in depth, content production is targeted and campaigns perform better.
What may be very attractive to one segment may
Be uninteresting to another. And italy email list that is the magic of marketing segmentation. If you created just one piece of content and distributed it to the entire base, you certainly wouldn’t get a good return. But segmented content focuses on the pain points of each base to generate value and convert.
Content formats also need to be evaluated. While some audiences are more impacted by videos , others may pay more attention to images. There are a number of details that must be considered according to the preferences of each segment.
Bet on reaching more and more people
People’s behavior when do you want a unique consuming content on the internet is changing. Companies are increasingly understanding that likes, comments and shares are nothing more than vanity metrics. Studies show that 99% of people who buy in physical stores do not interact online. In other words, the success metrics of your campaigns need to be reviewed.
Engagement campaigns afb directory only impact 10% of the audience you could reach and make the campaign more expensive. It’s no wonder that Instagram abolished public likes. So what should I do? If you’re working with social media strategies, assertively design your target profile and focus on impacting as many people as possible who are within it.