There are millions of profiles on the social network that are available for brands to reach, but not all of these people are interest in your products and services. Therefore, advertising to people who are not part of your target audience can cause a huge loss in your investment.
Ads you can segment this content to a specific target audience, choosing the age of users, professions, geographic regions and times at which this material should be display.
Therefore, your company must take advantage of the opportunity to reach the public that is interest in your products or that may ne the services offer.
Define which set of ads will be us
Instagram Ads offers different iraq email list ad formats so that brands can vary their content, developing increasingly interactive and attractive campaigns for customers. It is possible to promote videos, photos and carousels with several images in the same publication.
At this point, you ne to work on your creativity to ensure that this content is relevant enough to attract users’ curiosity, using attraction marketing , and is able to generate a conversion bas on the expect CTA (Call to Action).
The competition between companies
On social networks to gain users’ preference means that more and more quality ads are being develop, which is why knowing your target audience is essential to understanding what these people prefer to see when they are online.
For image they offer more validation options ads, the dimensions of the publication
must not exce 1080x1080px and, in the case of videos in publications, the accept duration is up to 120 seconds, but the recommend duration is a maximum of 15 seconds, the time allow in stories.
Choose the ad afb directory placement format (fe or stories)
Since the launch of Instagram Stories, the platform has also offer a new advertising model for businesses.