One of the most efficient segmentations in performance campaigns is Lookalike. Through this strategy, we identify a list of consumers of the brand, with people who have already visit its website, or who have carri out some activity on an App, and we make Facebook/Instagram find new people with a profile extremely similar to the original list. In practice, it is possible to generate up to 10 million new people who have up to 99% similarity to your most relevant list.
This way, we stop creating stereotypes of who can purchase your products/services, and instead create “clones” of your best audience. The probability of having adherence to your communication multiplies exponentially.
Have a differential to stand out
A large portion of brands that japan email list invest in paid mia make their ads focus solely on sales. However, there are other opportunities. That can be taken advantage of, such as the possibility of ucating your audience with relevant content. This way, you create a connection that will be decisive when the lead chooses between your brand and your competitor.
Focusing solely on sales and high ROI is not always a smart decision. The consumer’s entire purchasing journey is involv , and if the consumer is not at the point of conversion and your strategy is not well-target, your ads will most likely perform poorly.
That’s why it’s so important to adopt
strategies and tools that drop use this tool only set your brand apart from the rest. Having a competitive advantage is essential in the market, and working on social mia can be one of the areas where your company can stand out from the rest.
Marketing segmentation agb directory requires careful consideration to identify which audience will receive certain content and ads. The best way to have a more effective digital marketing plan is to count on the help of a specializ agency.