To help you understand the benefits of using this tool, we have list some of the countless advantages gain by companies and brands that invest in email marketing to communicate with their target audience.

Wide scope
According to a survey conduct by Radicati , in 2015, there were 2.5 billion email users worldwide. This number is expect to exce 2.9 billion by 2019, representing more than a third of the world’s population.

Another interesting fact is that email is the most

Frequently us communication channel by web users, according to research by the Channel Preferences Survey . Surpassing the percentages of social networks, approximately 91% of respondents said that they access their emails daily.

With this information, it is canada email list possible to state that the chances of your consumer receiving and opening your email on the day it was sent are higher than with any other direct contact model via social networks.

Measurable reach
Unlike other digital marketing strategies, direct communication carri out through email marketing is unique, since, when you send your message to one hundr users, everyone will receive the information (unless the email address sent has an error).

This reach can no longer be confirm when posting on social mia, since not all of your followers will read the publish content. For example, Facebook has built algorithms that define the most relevant posts for each user.

Greater chances of getting closer to the target audienc

ue to the impersonal the environmental impact of cotton production nature of advertisements found on the agb directory internet and on the streets, email marketing stands out among the strategies us to capture the public’s attention through differentiat treatment.

Almost like a competition, the battle to win the attention of each buyer is becoming increasingly fierce: there are countless advertisements display daily to those who access the web.