Know your competition To put this strategy into practice, you ne to conduct research on which establishments are part of your competition. Consider companies that provide similar services and products or that have similar audiences.

References in their field of activity. Through them, it will be possible to identify which were the success stories that help in the growth and improvement of the brand in the market.

3. Select up to three competitors to observe

After checking and separating all the companies in your region that offer the same services or have the same target audience as yours, choose up to three establishments, opting for those that have different characteristics from each other. This way, you will be able to analyze the difference in behavior between the places.

By selecting different segments of companies — but with similar products or audiences — it will be possible to guarantee diverse insights.

4. Collect the necessary information brazil email list through qualitative or quantitative analysis

Search for all relevant information so that your competitor benchmarking is complete. If your interest is focus on the digital environment, it is best to pay attention to some items such as:

presence on social networks;
frequency of publications;
content marketing strategies ;
quality of materials publish;
language us;

Public engagement with publications

After collecting the necessary data, separate it into quantitative results, represent by performance indicators, or qualitative results, perform by practices.

5. Find out the what is an imap server relevant information
A lot of information is collect after Benchmarking. However, it is essential to sift through and select which references are useful for your business.

It is recommend that a report be prepar to record the conclusions, viable possibilities, probable threats and how to agb directory work to improve the search for better results for your company.

Now that you’ve learn how to benchmark your competitors, how about starting your marketing strategy and aiming for new achievements for your company