HTML Meta Tags Look for opportunities to improve/update existing content- such as enhancing keyword usage and content comprehension. Point out and correct any existing UI/UX issues to improve the visitor experience Ensure proper indexing practices such as appropriate robots and sitemap implementations that guarantee website visibility. around the corner, you should be prepared for all the opportunities it comes with. This time of the year is when people will be taking a break from their usual 9 to 5 jobs and will be on vacation. This means that they will have more time to spend on the internet, the question now is – are you going to be visible to them? In this article, you will find out key things you should be focusing on to improve your online visibility this upcoming holiday season! Study Last Year’s Trends In preparation for the upcoming holiday, you should be looking at the trends and keywords that performed well for you and your website last year.
Through this, you can analyze if you are
sticking with the old strategies and keywords from last year or if you are going to research and find new ones that could further improve the quality of your SEO for this year’s holiday season. The bottom line here is that the keywords you select should drive a fair to a high amount of traffic while still being relevant to your brand. As an example, here are the SEO trends for 2021: Optimize for Core Web Vitals and Page Experience Focusing on User and Search Intent Verify Website on Google Search Console Utilize AMP Apply Schema Markups You can check out this article we wrote about the SEO trends of 2021.
Research about Seasonal Keywords One of the
most critical things about SEO is keywords, that’s why trying to rank for the seasonal keywords can be a big boost for your website for the upcoming holiday season. For example, this Christmas season brings in keywords such as: Christmas decorations Christmas foods best Christmas gifts top Christmas destinations Another holiday is the upcoming New Year which brings another set of keywords: New Year firework show New Year countdown party best foods for New Year In short, you will have a hard time being visible in the search results if your brand or website does not include seasonal keywords on your product pages, landing pages, blogs, or articles. That’s why you should always do your keyword research to find out the keywords that are most used by searchers and consumers during the holiday season.
Here are some tools you could use for your
seasonal keyword research: SERanking SEMRush Google Keyword Planner Google Suggest Create Content for the Holiday Season Content is king! Content that attracts and engages audiences can definitely help boost your website traffic during the holidays, so use creative content as leverage during this time of the year. Write how your brand can make this holiday celebration more special, you could provide gift ideas, or even share celebration stories with your readers! You can also create a specific landing page on your website and add some design or flare that will make them feel more the essence of the celebration. This makes your website look festive and cheerful even for a short period of time but can make a lifetime impression on your audiences.
Here’s a checklist for a good content strategy:
Always have a 1-3% keyword density argentina phone number library for your focused keyword/keyphrase Engage with your target audience by writing long-form holiday content Avoid keyword stuffing; try using related phrases and keywords and spread them throughout your content. Create visually appealing content, and add videos, images, infographics, or even GIFs! Optimize Your Website’s ‘Basic SEO’ In your goal to create content and be visible during the holiday season, you might overlook the basic SEO of your website. Here are the technical things you should be checking to ensure your website has a good SEO foundation: Review and resolve pages with error ‘400’ for the deleted or broken pages Fix the 301 redirects for broken links and lost landing pages Optimize your page speed – both desktop and mobile Check your server if it can handle high-load traffic“Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever.
That’s because it is getting more and more
difficult to even have webmasters open your outreach emails. Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for. You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.
Here are some mistakes you’re probably making righ
t now: You’re Not Using a prioritize companies that are considered Professional Email Address This seems like a very basic thing to consider, but many link builders fail to see the importance of using an email address that is trustworthy. It’s crucial to note that when you’re reaching out to webmasters, you’re representing a brand – be it a blog, an organization, a business, or even yourself. This is why you have to present yourself in the best way possible. One way to do this is by having a professional email address for your outreach campaign. Don’t forget to switch out of the email address from the [email protected] email address you’re using on gaming apps! The best practice for doing email outreach campaigns for your brand is by using an official company email address.
Other forms of link spamming include excessive link
exchanges between webmasters, automated canada data link-building methods, and widely distributed links within the footers of varied questionable websites. You must always be cautious about any form of ‘easy’ generation of backlinks. To this day, it’s still best to practice the traditional ways of reaching out to webmasters to build guest posts and diligently creating good-quality backlinks. Learn more about the SEO “Tradition is a guide, not a jailer.” What early practices of SEO teach us, is that search engines should service the users. It’s all about bringing them the relevant information that they need.