Compar to other customer communication strategies in advertising, email marketing is the resource that presents the best ROI — an acronym in English that means return on investment — without requiring a lot of money and with the possibility of generating a high volume of revenue.

What are the best practices and what to expect from them?
After understanding the reasons why investing in email marketing is an efficient solution to boost sales, win new customers and retain existing customers, you ne to know how to use it to your advantage. Keep an eye on the best practices:

Know who to communicate

Sending messages to users randomly and without conducting target audience research is a waste of time, since the recipient of the information will not be interest in the content receiv. For an effective strategy, it is necessary to research and study your consumer before sending the first message to their email inbox. Only then will it be possible to obtain the desir result.

With this in mind, get to know your customer, try to understand their nes and preferences, and find out the days and denmark email list times when they are most frequent online. By doing this, you will be able to build a language of interaction and create the best content to be sent.

There’s no doubt about it: consumers like to feel unique and special. For this reason, knowing their interests and desires will make it easier to capture their attention amidst the many advertising calls that are announc every day.

Set different goals

Not all customers should scientists be doing more? are  at the same stage of purchase. Therefore, it is important to define different objectives for each one. To do this, it is possible to use Inbound Marketing and its stages of attraction, conversion, closing and delight, serving the customer at each stage until agb directory the purchase is confirm and their loyalty to the brand.