Therefore, it is necessary to nurture each consumer according to their position until they make a purchase.Depending on each defin objective, it is possible to separate the audience according to their stage and nurture people with segment information, which suggests that the lead continues to evolve within the sales funnel and increases the chances of them continuing to communicate with the brand or company.

When you send a message to your consumer, you expect some kind of feback. This feback could be in the form of accessing the website, sharing on social mia, completing the purchase or even a response in the email itself.

Bas on this feback, it is possible to measure

How effective the germany email list use of the email marketing strategy is with your customers and what are the most effective ways of approaching them when communicating.

Telling your audience what to do next will increase conversion rates. In this sense, being clear, direct and specific with the reader makes it easier to understand and optimizes the reading time until the call to action specifi in the email sent is carri out.

Use the evolution of technology to your advantage

With the explosion in smartphone use and the ease of mobile access, there has been much speculation about the end of email and its replacement by online instant messaging applications. However, users continue to access their email accounts via mobile phones, further strengthening email marketing.

Therefore, it is agb directory important to customize the email material so that it can be easily view on smartphone screens. Ideally, the content should be configur vertically and have a design that is attractive to the reader.

What mistakes should be avoid?
Some people science in action to achieve sustainable development goals believe that email marketing is a relatively easy strategy to implement, but they end up making some major mistakes that harm the campaign’s performance and negatively impact the results.0