Such moments are unique opportunities to increase sales and engage customers.
And it’s no wonder: according to data from ABComm , Brazilian e-commerce revenue exceeded R$80.4 billion in the first half of 2023, highlighting the potential of these dates.
In this article, we will unveil the E-commerce Calendar for 2024, an indispensable resource for managers looking to maximize their promotional strategies and offers.
Get ready to explore a calendar full of opportunities to boost your online business. Let’s go!
2024 Commemorative Dates: The E-commerce Calendar
To make the most of these dates, e-commerces can:
- Reader’s Day : offer discounts on books and reading accessories.
- International Women’s Day : Create empowering campaigns and themed products.
- Consumer Day : surprise with phone number database exclusive offers and loyalty programs.
- Easter : invest in chocolates, gifts and themed decorations.
- Mother’s Day and Father’s Day : promotions and special gift kits.
- Valentine’s Day : romantic combos and experiences for two.
- Black Friday and Cyber Monday : get ready for big discounts and flash deals.
- Christmas : Diversify your portfolio with seasonal items and gift options.
Remember, every holiday is an opportunity to engage customers in creative and innovative ways.
Bonus: Brazilian Capitals Anniversary Calendar
Each date is a chance to connect your e-commerce top 7 best practices for cloud security with different audiences and regions, making the shopping experience even closer and more personalized.
The 3 most relevant dates in the Brazilian calendar
In the Brazilian e-commerce calendar, some dates stand out a lot.
Let’s take a magnifying glass and dissect the three main ones… But remember, depending on your segment, other dates can be equally crucial.
Christmas
December is a golden month for e-commerce, particularly in the fabrics, clothing, footwear and accessories segment, with a positive variation of 63.7% in sales.
Furniture, household appliances, electronics hong kong phone number and IT are also not far behind, with an increase of 36.8%, according to E-commerce Brasil .
The Christmas season is a time to maximize strategies and offers, thinking about robust logistics to handle such demand.
Black Friday
A calendar giant, with an impressive turnover of R$5.2 billion in 2023.
This date is a great opportunity to increase sales , get rid of stranded stock and attract new customers with unusual offers.
Remember: don’t fall for the trap of creating fake promotions (popularly known as “ Black Fraud ”), which affects your business’ reputation and drives away potential customers.
If you want to plan ahead, check out our strategy guide for Black Friday 2024 .
Father’s Day
Did you know that Father’s Day sees a 6.3% increase in revenue in e-commerce, with an increase in activity in both online retailers and physical establishments?
This is your cue to start thinking ahead about strategies that will attract sons and daughters interested in providing a memorable experience for their parents.
The cool thing is that the options vary a lot: from perfumes, to sports items, cooking items and even travel. There is a little something for every segment!
But would that be all?
Well, here’s a tip: if your e-commerce is specialized, like an online bookstore, special dates, like Reader’s Day, can be a huge attraction.
The secret is to know your audience and align your strategies with the dates that resonate most with them.
Conclusion
We explored the vast territory of commemorative dates and capital anniversaries, highlighting the three most impactful dates in Brazilian e-commerce.
So, did you enjoy learning about the e-commerce calendar for 2024?
Remember, taking advantage of these dates is crucial, but it’s also important to step out of your comfort zone.
Test new strategies, align your campaigns with the promotional calendar and be prepared to adapt.
Each date is a unique chance to connect with your audience in a creative way and increase your sales.
We encourage managers to experiment, innovate and make the most of every opportunity the e-commerce calendar offers.