The battle will be merciless, and you will need heavy artillery. Think carefully about your moves and never close yourself off to any possibility. A good way to differentiate yourself is by using symbols such as stars, circles, rhombuses and other shapes. If you don’t know how to do it, we’ll explain it to you in this interesting post .
Including a preheader is also a great way to stand out. have for your Subscriber to click on your Email.
Simple, concrete and attractive while being informative . It is recommen telegram database users list ded that your Subject does not exceed 50 characters and has an emotional, humorous or mysterious tone that compels the reader to open that piece.
One final tip: test your Subjects !
With Doppler it’s very easy. Just choose the A/B Test option and enter two very different Subjects. The most successful one in terms of opening will be the winner and will be sent to the rest of your database.
5. What tips should I keep in mind to excite my users?
Are you ready to reach the hearts of your Subscribers? Then you will need to focus on 3 elements of your strategy: content, design and personalization .
The power of words is well known. What you need to achieve is to make your Subscribers breathe the spirit of Christmas . This time of year sensitizes people, allows them to reconnect with themselves and take stock of the year. Present your promotions by linking them to Christmas concepts such as gifts, sharing with others, solidarity, wishes for the new year, celebrations, etc.
When it comes to the aesthetics of your piece,
A remember that a picture is worth a thousand words. Use this power to your advantage! You have two options: link your images and design to the festivities of Christmas and New Year, or appeal directly to the emotions related to spending time with family and reuniting with loved ones.
This is about humanizing your emails . Appeal to elements of the collective imagination related to Christmas , such as: the image of Santa Claus, the sleigh, the tree, the decorations, the colored lights, etc.
What would you think about an email that arrives in your inbox speaking directly to you? It includes your name and an database d offer that responds directly to your interests. You wouldn’t even hesitate. And this, gentlemen, is called personalizing a Campaign .
Personalizing your emails is a great way to connect with your subscriber generative aI is driving a new era of design in architecture s and show them how special they are . Use this element to your advantage. Want to know how to do it? Find out in this post .
6. Can I send a Campaign to all my Subscribers?
And the answer is… No! It is a golden rule of Email Marketing . There is nothing worse than depersonalization and mass sending of Campaigns without criteria . People can instantly detect if a promotion is sent indiscriminately without worrying about the interests and needs of each one of them.
One of the intrinsic advantages of Email Marketing is its ability to segment your mailings based on interests, sex, age, language, place of residence and any other factor that may be key to dividing your base, personalizing your mailings and achieving more conversions.