It’s not the first time you’ve heard that a blogger’s most important asset is his email list . The reason behind it is very simple. It’s that group of people he has the best access to because he doesn’t depend on Google, Facebook, Twitter or whoever to be able to reach them. commercial leadPhoto rights by Fotolia At this point I am not going to repeat everything.
Contents hide 1 There are two basi
c types of leads 1.1 Commercial leads 1.2 Non-commercial leads 2 You have to segment and qualify your blog subscribers 2.1 First step: segment 2.2 Second step: identify the commercial interest There are two basic types of leads Globally, there are only two types of leads : commercial and non-commercial. Commercial leads When someone signs up to your list because they like your content, they are dealing with a non-commercial lead. This person has not expressed any need to hire a specific service from you.
They probably won’t buy anything from
you in the short term, but you may make them want to hire a service from you later on. Non-commercial leads Then there are those who leave you their contact details because they already have a specific need. Typically this happens through traditional forms. If you are a blogger and offer services, it makes sense to have a separate section.
We quickly reached 10,000 subscribers
to the newsletter and all we knew about them was that they were interested in SEO and online marketing. Later on we realized that we need to differentiate more precisely to understand the real interest of these people. First step: segment Today, we are no longer concerned with just getting new subscribers, but rather with being able to better understand the needs of existing subscribers .
As a resultour mailings are no longer directed
en masse to everyone, but rather we segment them towards those who, based on their past behavior, could be more suitable. Step two: identify business interest Among all those subscribers there are always some who have a commercial interest. They may not have had it at the time they signed up to your list, but it could be that through your content you have given them some ideas that have generated that nee