How much is an idea worth? Probably little or nothing. I have ideas every day. I even give them away, mind you. That doesn’t mean I don’t love each one of them. It’s their fault that I have trouble sleeping at night because my head won’t stop spinning them. selling ideasPhoto rights by Fotolia There is supply and demand to exchange ideas Make no mistake. Ideas have value and ROI if you know how to filter them properly. There are two types of people: The first group has too many ideas . With every breath, new ones come to them. They feel overwhelmed by their own creativity. It is a feeling of not being up to the task of carrying them all out. The second group is exactly the opposite . No matter how hard they try, they never come up with ideas as good as everyone else (or so they think). They are frustrated because they have a hard time coming up with good ideas for starting a business. It is a classic supply and demand situation that is not being taken advantage of today. Now you might be wondering, “But how do you want to sell an idea without it being stolen?” It’s easier than you might think. A platform to sell elaborate ideas We agree on one thing. No one would buy an idea. The moment I tell you about it, you don’t have to pay me for it, and no one will pay you before you tell them. So what do we do? An idea is worthless without execution. The most laborious part before getting down to work is the research part. A priori everything sounds great but most of it is discarded because we discover that there are many drawbacks when it comes to carrying it out. This is when time is invested in researching suppliers, technical solutions, potential market size, SEO analysis, etc. Maybe all of this sounds like a business plan to you . If that’s the case, you’re right. An idea is worthless, but an idea developed with a business plan and filled out Excel spreadsheets is worth something. How much is it worth? Good question. Find out the hours it takes to create that business plan and multiply by 50-200
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