Having achieved around 200-300 sales on Amazon since we started this new adventure, I now have more clues about the key factors for selling on this e-commerce giant. We have invoiced more than a thousand euros. At the same time, we have made investments in new stock of more than 5,000 euros. price-quality ratioPhoto rights by Fotolia Those who are good at math will have noticed that we are not making much money at the moment (quite the opposite). The good thing is that we have hundreds of products on Amazon. We are prepared for this Christmas and Epiphany season, when 80% of the year’s sales are made in e-commerce. The most important factors for selling on Amazon This time I’m going to skip the first step. I assume you’ve achieved the most important thing: visibility. If no one visits your sales page, no one is going to buy from you. Curiously, one of the most important factors is achieving sales . Ratings : How do customers rate the product? This is undoubtedly one of the factors that must be worked on, since negative ratings not only decrease the probability of purchase but also affect the rating as a seller (I have a pending post on the types of ratings). Price : If all else fails, price wins. At first, it is not necessarily a good idea to offer a product in which you are competing with a lot of competitors, because in order to sell, you will have to lose money. Descriptions : A more detailed description with a call to action can have a positive impact on the purchasing decision, especially if your competition has not put as much effort into it as you have. It should also be said that compared to the first two factors, it is the one that has the least weight. What is the perfect combination of key factors? In some products we are not the best rated or the cheapest. Despite competing with brands that are much better known than ours, in the case of professional hair dryers we are achieving many sales. The key is the perfect combination of price and ratings. There seems to be a balance between the two where users unconsciously make a calculation of both factors. Let’s take as an example the following 3 products that show more or less the same characteristics at the functionality level: Product 1 : price of 100 euros, 50 reviews giving an average of 4.7 stars Product 2 : price of 25 euros, 10 reviews giving an average of 3.7 stars Product 3 : price of 50 euros, 20 reviews giving an average of 4.3 stars Which of the 3 products do you think the user will choose? According to the first data we have obtained through the first sales, the best price-quality combination wins . It is common sense and is reflected in our results. Therefore, the winner is product number 3. Summary: You don’t have to have the cheapest or the best-rated product if you take care of the factors in isolation.
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