Mbali iliyonse ya digito imakhala ndi mabizinesi omwe akufuna chidwi. Pakati Anatomy ya Tsamba pa khamu la anthu mndandanda wa ogwiritsa ntchito database wa telegraph ambirili, tsamba lanu la ‘About’ likhoza kukhala nyenyezi yanu yakumpoto, kukutsogolerani kuti mudziwe kuti ndinu ndani komanso zomwe mukuyimira. Ndilo gawo lachidziwitso cha mtundu wanu, kulumikiza mfundo zabizinesi yanu, cholinga, ndi masomphenya. Nchiyani chimapangitsa tsamba labwino la ‘About’? Nkhani yochititsa chidwi yomwe imakopa omvera, zolimbikitsa kukhulupirirana zomwe zimalimbikitsa kukhulupirirana, ndi kufotokozera momveka bwino za mtundu womwe umakusiyanitsani pamsika. Makhalidwewa amapanga atatu amphamvu pa tsamba lothandiza la ‘About’. Bukuli limafotokoza zinthu zitatu izi, kukuthandizani kukonza tsamba la ‘About’ lomwe lili ndi chidziwitso, cholimbikitsa, chopatsa chidwi, komanso chosangalatsa. Sikuti ndi nkhokwe chabe ya zidziwitso zenizeni koma umboni wa ulendo wa mtundu wanu, chisonyezero cha chidwi chanu, zomwe mumakonda, ndi masomphenya anu.
Tsamba logwira mtima la ‘About’ ndi kuvina kosangalatsa kwa nkhani zamtundu, kulimbitsa chikhulupiriro, ndi zidziwitso zojambulidwa bwino kuti zigwirizane ndi owerenga, kudzutsa malingaliro awo, ndikulimbikitsa kulumikizana mozama. Sikungonena mongobwerezabwereza mfundo; m’malo mwake, ndi nthano yosangalatsa yomwe ikuyitanira owerenga kukhala gawo laulendo wanu, kuwapatsa chidziwitso chozama pamakhalidwe amtundu wanu.
Kumasula Mphamvu Yosimba Nkhani
Ubongo wamunthu umalumikizidwa ndi nthano. Anatomy ya Tsamba Timagwirizana ndi nkhani, timaphunzira Art of Attribution mu B2B: Kulumikiza Kutsatsa ndi Ndalama kwa iwo, ndi kukumbukira. Chizoloŵezi chachibadwa chaumunthu ichi cholumikizana ndi nkhani ndichifukwa chake nkhani yamtundu wanu ndiyofunikira. Mtundu uliwonse uli ndi ulendo wapadera. Koma sikuti ndi ‘chiyani’ ndi ‘motani’ paulendowu chomwe chili chofunikira; ndi ‘chifukwa.’ Kodi chinayambitsa chiyani pa chiyambi chanu? Ndi mavuto otani amene munagonjetsa? Ndi zinthu ziti zomwe mumanyadira kwambiri? Mafunso onsewa akayankhidwa m’njira yomwe imapanga nkhani, imakhudzidwa kwambiri ndi makasitomala omwe amabwera patsamba lanu, ndipo amatha kulumikizana mozama. Anthu amafuna kukhala nawo m’nkhani zomwe zimalimbikitsa, zolimbikitsa, komanso zolimbikitsa, choncho musaope kulola kuti mtima wa mtundu wanu uwoneke.
Kupanga Mbiri Yamtundu Wamtundu wa B2B
Yambani kuchokera ku mizu. Pangani kukhala payekha ndi kugwirizana. Liwukitsani ndi umunthu wa mtundu wanu ndi zomwe mumakonda. Nkhani yanu isamangodziwitsa; ziyenera kulimbikitsa, kumveka, ndi kukakamiza owerenga kukhala gawo laulendo wanu.
Ntchito Yolimbikitsa ndi Masomphenya
Kupitilira malonda kapena ntchito, cholinga chachikulu chomwe mtundu wanu wadzipereka ndi chiyani? Cholinga chanu ndi masomphenya anu ndizo maziko a kukhalapo kwa mtundu wanu. Zimawonetsa cholinga chanu ndi zokhumba zanu, mphamvu yoyendetsera gawo lililonse lomwe mutenge. Polankhula izi, mumathandiza omvera anu kumvetsetsa zomwe mukufuna kupanga, kuwalimbikitsa kukhala nawo paulendowu. Kumbukirani, anthu amalumikizana ndi zolinga, osati zinthu zokha.
Kutsindika Kufunika Kwanu Kwapadera
kukhala osiyana ndi omwe akupikisana nawo. Mwina ndi njira yapadera, njira yatsopano, kapena ew amatsogolera kudzipereka kosasunthika ku khalidwe. Mulimonse momwe zingakhalire, lingaliro lanu lapadera (UVP) liyenera kukhala gawo lofunika kwambiri lankhani yanu. UVP yanu simangokhudza zomwe mumachita mosiyana; ndi chifukwa chake kusiyanako kuli kofunikira kwa makasitomala anu. Mwa kuluka UVP yanu munkhani yamtundu wanu, mutha kuwunikira momwe kukhalira kwanu kumabweretsera mapindu owoneka kwa makasitomala anu, kukhazikitsa ubale wamphamvu nawo.