These people come to our website hoping to find information that will allow them to identify whether or not we can solve their needs, and they do so through search engines: Google mainly.
In addition to thinking about what useful and interesting content to offer, Blessed Keywords we need to take into account how we are going to facilitate the indexing of our content in search engines, and to achieve this it is essential to research, define and use the most relevant keywords.
What tools can you use to find out how your customers search for you on Google?
Although there are currently many free and paid solutions to optimize the On Page SEO of our website, these are the ones we choose to use on a daily basis (it does not mean that others are better or worse, just that these are the ones that have worked wonders for us and we want to share them).
Google Adwords Keyword Planner
It is the first and most obvious option we turn to, because in addition to being free, it is from Google!
It is used to research keywords related to our website and our industry, showing us which ones have the highest number of searches so that we can select the most appropriate terms to include in our content.
Then, if we want to advertise, it offers us an estimate of suggested bids for each keyword, so we can plan the advertising budget.
Semrush
It is one of the most complete tools. It has a limited free version, but it will help us a lot in an initial search, especially to discover what the competition’s keywords are. They then offer a much more complete paid version, which allows you to do unlimited searches, delve into the competition’s SEO and SEM, and even provides content suggestions to achieve better positioning.
It is not in vain that it was recognized as the best SEO tool at the US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to the Interactive Marketing Awards 2019.
Ubersuggest
This tool can give you additional keywords to those found in the Google Keyword Planner. It is VERY easy to use! And it gives you useful information to choose the keywords with the highest impact.
It also identifies the source specific database by industry of traffic for these searches (SEO or SEM), the age range of those searching, and provides ideas for other keywords and existing content related to the topic. It’s also well worth checking out!
What do we use them for at Pragmática?
Choose the best keywords with dubai emerging as a global hub for according to the industry or sector to which the company belongs, identifying those through which users have reached your website.
Know which of these keywords have uae phone number the highest search volume and create a content calendar that responds to “long tail” searches.
Learn more about the competition and review which words we are going to compete with and which ones offer us opportunities.
In this way we help our clients to position Blessed Keywords themselves better in search engines. Remember that there are On Page and Off Page SEO strategies, for which Semrush and Ubersuggest will help us a lot, but that will be a topic for another post.