In the case of a time-limited campaign or promotion, you must reach recipients at the same time (regardless of the time of day) by providing them with the same conditions of participation . Examples of such campaigns:
- special benefits for the first bulk mail masters hundred visitors to the website,
- price reduction, with a one-hour limit,
- using a discount coupon, which the recipient receives via email, within an hour.
To be able to carry out this type of campaign, it is ther.
Do you know your recipients?
Make sure your email marketing provider allows for quick and easy segmentation of your database, allowing you to create different target what are the best groups, distinguished by gender, age, location, activity, abandoned carts, previous purchases and other characteristics important to your business.
Knowing your recipients, understanding their problems and desires ensures the best approach in email marketing and also the best results .
Mobile or desktop?
Still waiting to check your emails at work? Research shows that 42% of messages are opened on mobile devices , and if you’re one of them, then you probably start and end your day checking emails in bed.
It is therefore important to mention the time intervals, when the use of the desktop to read messages is lower. The statistics, which we certainly cannot ignore, show that recipients check their email on mobile devices above all.
Do some tests
To find out what works best for you or find out when your egypt data target group responds most to messages, you will obviously have to do some testing .
Before sending your newsletters, do A/B tests on a small percentage of your entire database and then send the winning newsletter to all other recipients.