Content and optimization reports After you’ve written the perfect blog post or created the latest product demo video, the next question arises… how will this content reach your target audience?
4. Publication of content Content and optimization reports
Make sure you set up your company blog and social media channels in advance. While it’s good to have a presence on many different social media platforms, it’s best to choose two or three main channels to focus on and strengthen. It’s also very important to make sure you don’t post the exact same thing on each one. You can learn more about this in this post about your social media strategy .
However, simply posting your content on email data social media isn’t enough. Think about influencers in your industry, industry blogs you can guest post on, social media ads, search engine advertising, print media like magazines, and more. If you have email lists, consider sending your content through a newsletter or email marketing campaign (otherwise, start building lists from your potential customers).
There are a multitude of methods for getting your content out to everyone
Turn that product demo video into a how-to blog post. Then, gather similar blog posts and organize them into a targeted email blast. If the email blast works well, you can turn it into a newsletter… The possibilities and combinations are endless!
You might think that publishing content is the final step in completing your strategy, but there’s much more to it than that. Beyond providing information to readers/viewers and converting leads into customers, businesses want to constantly improve and achieve greater goals.
Metrics, analytics, and reporting are the way to make that happen
Study the data: Many social channels offer built-in metrics, and software like HubSpot helps you compile the reports you need.
You’ll find that analytics is the most important time to understand which pieces are performing well and which aren’t. Use this information to business opportunities and potential clients through a social media strategy inform your content plan for the next quarter. Analyze your star content: Is it all on the same topic, from a specific platform, or in a specific format? Study your niche in the tech industry and take risks with your content. After all, technology is all about innovation.
Finally, delve into those posts that have fallen behind
perhaps revolving around a past event or an obsolete service. Is there a new version of this product or service? Do you need to respond to a competitor’s new offering? Try updating or rethinking your content and see if it performs differently. Content optimization is all about experimentation, trial, and error , and addressing all the changes that may arise in the world of technology—truthfully, it moves faster than lightning.
To develop a more comprehensive Content search engine optimization mails Marketing Strategy, read this blog post . And if you still have questions, contact us and we’ll help you create your content strategy.