Taking a step back, let’s think about who is looking for you. These are the people you’re optimizing your website for. These people are call your target audience, and in order to do your own SEO, you ne to know them.
Content marketing funnel sales funnel
Traditionally, knowing your target audience involves identifying their age, gender, geographic location, and nes (also known as pain points). These pain points are what you want to focus on, as they will determine what keywords and types of content will resonate with your audience.
How do you discover these pain points? Put yourself in your audience’s shoes and think about what they would do if they had a question.
(Hint: They’re probably typing this as a question into Google)
Instead of relying on Google results or autocomplete to see what people are searching for, you can use the Google Keyword Planner tool found in your Google Ads account to get the big picture. This tool will give you a sense of what your audience is looking for.
Another option is to join the conversation
Check out Facebook groups, industry YouTube video comments, and other popular forums to see what is being ask and answer, and to better understand how you can help.
If you don’t focus your website and content on what your audience is looking for, you may never be found. This is the first step in the vietnam email list question people often type into Google, which is how to position your pages.
2. Understand Keyword Research and Planning
Once you understand your target audience feature hovers above them. organic and their pain points, you’ll have a better idea of which keywords to target. Your customers likely use different terms to refer to your products and/or services than adb directory your peers and industry leaders, so keep that in mind when brainstorming. Look for phrases that are search for in a more casual, human way, rather than a brand way.