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types of email is a post-purchase message. While it’s not a marketing email, any email marketer will tell you about its utter importance. Post-purchase email allows you to maintain a good relationship with your client. Since 80% of profits tend to come from 20% of your existing customers, such work is integral to your success.
A simple follow-up can go a long way toward making a customer feel a part of the family. A satisfied user is likely to come back for more. But only if you show them how welcome they are by sending something special to their inbox.
Re-Engagement Emails
Another important 7 creative flyer designs for your store email type is re-engagement messages. No matter how much of a fan a customer is, a year after the purchase they may forget about your brand entirely. It’s possible that you have hundreds of addresses on your email list, waiting for your attention.
Re-engagement campaigns bring back users, who have interacted with your brand in the past but stopped buying. You need to send emails with appealing offers to help them become interested in your products once again.
A re-engagement campaign can also tell you which email addresses to remove from your list. If a customer doesn’t react to your re-engagement and confirmation emails or visit your website for several months, they don’t belong on the list you use for your email marketing.
Content Emails
These types of emails are lack data announcement messages. They tell the customer about the new content you are offering – a blog post, a whitepaper, or an e-book – customers love this type of freebies.
By creating high-quality content and sending it to users on your email list, you don’t just remind them about your brand. Such content can help position you as an industry leader and turn customers into brand ambassadors. The latter is possible if the content is shareable and you add social media sharing options to your message.
Another kind of marketing email that you should be considering is product updates. Unlike special offer emails, they are less urgent and contain content, which can be highly valuable to the user.