I put off watching the Apple ad featuring Octavia Spencer as Mother Nature for as long as I could. After just a few frames, the music, and the camera shaking, it was clear what the producer wanted to serve us here. But finally, the moment had come.
Everything in this video is disgustingly, sycophantically aimed at satisfying wokeism, in bad taste, and mega boring. Jobs is turning in his grave.
As is known, the former Apple CEO, firstly, did not give telegram blast away money as a company (for which he was unfairly criticized), and secondly, what he gave away as a private person (quite a lot!), he kept in the shadow and did not flaunt it.
I think there is a place in the market for corporate social responsibility. It’s concrete actions and a little link in the footer of a website where an interested consumer can click and see what the company is doing.
Apple’s ostentation is served in poor style, and it doesn’t sell, which for me personally is the greatest sin of advertising.
Contents:
- Mother Nature comes to Apple
- Axel Springer in the post-cookie world
- Bard in a better version
- Will X be paid?
- Creators benefit from Hollywood strike
- AI – an opportunity or a threat?
- Has Google been quietly raising ad prices?
- Are WhatsApp ads getting closer?
- It’s worth knowing about the social media market
- Shorts
- Weekly Tool
- How to Recover Abandoned Carts? Blog Knowledge
Mother Nature comes to Apple
Who hasn’t heard of Apple’s campaign with Oscar winner Octavia Spencer as Mother Nature and Tim Cook in the lead role? Marketing experts praise the company for its bold approach: after all, a five-minute ad based mainly on dialogue sounds, hmm, boring, to say the least. Who will watch this in an era where 30-second videos reign supreme? Most companies would probably reject such an idea and opt for more dynamic storytelling, but the ad turned out to be a hit. On the other hand, critics emphasize that Apple, under the guise of caring for the environment, is practicing nothing more than aesthetic greenwashing. One thing is for sure: the new campaign is making a lot of noise – and maybe that’s the point?
📰 The Drum (Paywall)
🎥 2030 Status | Mother Nature | Apple
Axel Springer in the post-cookie world
Axel Springer has partnered with video monetization platform Connatix to develop a better contextual advertising offer in this format. The still have questions about how media company has been making money from video content for years, but now wants to optimize the entire process. The company also knows that it needs to offer advertisers a product that will remain profitable in the post-cookie ecosystem. Contextual video is one such alternative.
📰 AdExchanger
Bard in a better version
Barda, Google’s AI chatbot, can now be integrated with apps like Gmail, YouTube, Maps, and Google Flights. The bot can, for example, answer betting data questions by scanning your email or write a message for you. Users must consent to Barda’s interaction with Gmail, for example, and can also withdraw it at any time. Google insists that the data Barda gains access to will not be used to train AI.