In this post, you will learn a little about Growth Marketing processes to use within your company , following a little of our methodology.
What you will see in the post:
What is Growth Marketing?
Prioritization of activities
Hypothesis raising
Testing and validation round
Conclusion
What is Growth Marketing
Growth Marketing is an area of knowledge that uses a work model based on processes, testing and validation of hypotheses with the aim of reaching the expected result more quickly.
On the internet, you will find several variations and definitions for this same term. And that’s okay, because the important thing is to take phone number library the essentials of the method and apply it to the reality of your company.
Here at Gestão em Dados, for example, we apply Growth Marketing a lot in our methodology, which explains several positive results we have with our clients.
The 3 key processes of Growth Marketing:
Growth Marketing, as we have already top 7 best practices for cloud security said, is a process focused on experimentation. And part of this process is raising many hypotheses that are directly related to the quality and effectiveness of the team’s applied knowledge in digital marketing, business, processes and, in the case of our consultancy, our client’s company.
Pro tip : Before you get to the point of hypothesizing fax database and testing, you should map out your company’s key KPIs and create a data analysis framework to find bottlenecks and opportunities.
Prioritizing activities
It is common to find several bottlenecks and opportunities in this process and, even more common, to be anxious to resolve everything at once. Although the intention is to complete everything at once, it is often not possible, so we must control and prioritize the demands.
And how is this done? By using several tools, such as the GUT Matrix (Gravity, Urgency and Trend).
Here at Data Management, in addition to the GUT Matrix and the prioritization matrix based on category, impact and effort, we also check the cause and effect of each action, to be more assertive in what really needs to be done and deliver results as soon as possible.
Raising Hypotheses
After identifying the actions that should be prioritized, it is time to come up with hypotheses to solve the problem.
Hypothesis analysis is very important for mapping the actions, resources and time required to perform each activity. This makes it possible to create a history of changes, i.e. a hypothesis log.
Testing and validation round
With the hypotheses raised, it is time to put together an action plan and start running tests. At this point, it is already possible to understand the effects that the change has on your company’s indicators.
The objective is always to have positive effects on the indicators, but sometimes this doesn’t happen, which is why we run tests to validate the hypotheses raised at the beginning of the process.
Be aware that in some cases, such as performance optimization. There may be a drop in campaign indicators at first, but the trend may change later and results may improve. To do this, it is important to have a good understanding of the platforms and strategies you are adopting to ensure safety during these difficult times.
Validation must have defined time cycles and they must be respected. Set a period for that validation to run and wait for the cycle to end. Before changing or drawing conclusions from the test. Generally, cycles can last from 14 to 30 days. There is no right or wrong, this is our recommendation and it will depend on what you are testing.
Conclusion
Understand that a lot can be done with tools that help in the process. But the strategy and experience in the process. Depends on the experience and maturity of the people working on the project.