Many marketers perceive content marketing only in the form of classic articles or videos. However, the meaning of the word content is much broader . Content is anything that gives meaning, idea or added value to the user. The content entertains, inspires and teaches new things. Although it is most often in the form of text or videos, there are far more formats. Information graphics, social networks, e-books, webinars, quizzes, podcasts, competitions… There are many options.
“Ever since the time of Aristotle, we have been in the habit of dividing
What can we imagine under the term “content”? And does russia whatsapp number data it have any boundaries at all? Instead of a theory, we directly asked the experts how they perceive it.
reality into matter (matter, substance, ‘content’) and form (shape, eidos) to which this matter is bound. For some incomprehensible reason, for many years it was precisely the form that (especially in the eyes of scholars) enjoyed an excellent reputation, while the matter (matter, substance, ‘content’) cowered somewhere in seclusion like Cinderella. It seems to me that content is less paternalistic these days. A good idea, an original thought, a useful piece of advice, a refreshing joke can reach people thanks to the Internet, even if any esthete would raise a reprimanding eyebrow at their formal side. For many digital users, WHAT is said is more important than HOW it is said. Form gives way to content. And as a lifelong believer that content (idea, thought) takes pre supermarket in foreign retail you cedence over form, I have some sympathy for this digital age. :)”
Pavel Šenkapoun – Best copywriter
How does the successful copywriter Michaela Weikertová , who you may know more by her birth name Mužíková, view the content ?
“I see content as any kind of communication. This means that it is not only a website or a blog article, but also a sign on the front door, a message in a package or a signa loan data ture in an email. That’s why I like to look at all of their company words as a whole with clients. Because when we map out what and how to say across channels, only then does it really work.”
If you create texts for the website yourself or are a direct copywriter, then don’t miss Míša’s e-book with 365 copy tricks, which you can download for free on her website .
A tip from us at Včeliště:
In order for the content to work, you need to know who you are writing it for. We also talked about the importance of personas in our podcast , in which you will also learn how to recognize that they are poorly/well created.
I asked the same question to Nikola Zubalíková , who lives by content. At the agency Besteto , which focuses on performance marketing in the field of e-commerce, he works as a content & event specialist. What was her response?