How to create a content strategy It’s clear that technology companies offer cutting-edge products and services that are sometimes difficult to understand. These companies tend to focus on the product rather than the marketing.
This is why topics such as copywriting, defining a buyer persona, and a content strategy often go unnoticed.
You can’t just throw How to create a content strategy your content out into the world
Below, we’ll explain the five steps we at mbudo consider mandatory for your overseas data tech company’s content strategy.
The first step to a good content strategy is to review all existing content
Especially in the technology environment, content must always be up-to-date. This is often referred to as a “content audit.” It can include old press releases, presentations, event images, product sheets, blog posts, and more.
Anything that contains information about your company is content!
The easiest way to create new content is to… Repurpose and recycle old content with new updates or a new twist!
This way, you’ll save time, money, and energy. Plus, gathering all the content that currently exists will allow you to see what’s missing and get started.
Additionally, the content review phase also includes content management, that is, how you organize it. If you can’t find a way to easily store your content, you won’t know what’s already been written or where it is when it’s time to publish.
Ideally, use a content management system to house your files and photos in a way that’s easy for your team. Organization and naming are key here!
2. Content planning
Once you’ve evaluated all your content, you can delve deeper into filling in any gaps. Identify your audience’s needs, problems, and desires, and how your product or service addresses them.
What is your unique value proposition? What the importance of keyword research in seo insights can you provide to improve the customer experience? It’s essential to become familiar with what you offer.
When planning your content, you need to consider defining several buyer personas , or ideal customers, based on the behavior of your current customers and even based on research or data you may have obtained.
How will these buyer personas navigate through the three stages of the customer journey ? Awareness (top of the funnel), consideration (middle of the funnel), and decision-making (bottom of the funnel).
You should focus on creating content for the type of reader who will ultimately become a customer. It’s pointless to create content just for them to see it. And not just customers, but ambassadors for your company. When someone likes your product or service, they’ll talk about it. This is free word-of-mouth marketing.
Remember that each piece of content should search engine optimization mails be targeted to a buyer persona and correspond to their stage of the buyer’s journey. The different types of content are:
Blog posts
Video Marketing – Check out mbudo’s tips for using video marketing in your strategy.
Podcasts
Webinars
Ebooks ( discover our resources section
- Infographics
- Product demonstrations
- Product launches
- Customer Testimonials
- instructions
- Emails
- And many more!