When the idea of starting a business comes to mind, the idea of having a presence on Instagram should automatically spring up, a social network that has become the best window to sell and interact with customers. But of course, nothing happens by magic, having an Instagram account for companies requires work, dedication, strategies and authenticity. Originality is everything.
As you know, social networks constantly make changes to their algorithm and add (or remove) different tools to make them more interactive. In this post we want to show you how to open an Instagram for companies that makes a difference, along with a series of tips that will make you stand out within the app this 2023.
Why open an Instagram account for business in 2023?
The best showcase for businesses to display their products and services is Instagram, a social network that has approximately 1.4 billion users, specific database by industry which is equivalent to the entire population of India. It is a huge number that confirms what you already presume: it is the ideal place to attract new clients.
According to studies, interactions on Instagram are more than 50 times higher than those on Facebook, according to data from Forrestser Research; while Hootsuite highlights that at least 90% of Instagram users follow a company account.
This means that out of every 100 contacts, 90 follow a company on this social network. Perhaps for this reason it has become one of the preferred search engines for users, who spend an average of more than 50 minutes per day on the social network.
Do you know what this means? A user can spend up to 1,500 minutes on Instagram in the span of a month.
There are plenty of reasons to open an Instagram account for business and increase the visibility and recognition of your brand. Not doing so would be total madness! Having a presence on the social network with the camera is a step towards contacting new customers and increasing sales .
How to create an Instagram account for business?
Instagram has absolutely everything it needs to help us position our brand. We just need to do our part and use the entire marketing arsenal we have in mind to grow.
There is a very common mistake that inexperienced businesses make when joining Instagram: they don’t go ahead and create a business profile, but instead prefer to use a personal account. This is something you should avoid at all costs, so follow these short steps to open Instagram for business :
- As soon as you have your account on the social network, go to your profile and look for the three horizontal lines at the top right.
- Select the first option, which is “Settings and privacy.”
- Scroll down and tap on the “Account Type & Tools” option.
- When you load it, it will show you other options, but just focus on the first one: “Switch to Professional Account.”
- Instagram will show you the benefits of switching to a professional account. Just hit “Continue” and select your business category (food, sports, fitness, wholesale, etc.).
- Fill in the information requested by Instagram and that’s it. Your business profile will now be ready.
Having a professional profile gives how to launch a successful psilocybin treatment marketing strategy you access to a number of key benefits for your marketing strategy. For example, you have access to statistics to measure your reach, growth charts, and other advanced tools that help you make decisions based on audience receptivity.
As soon as you have your company profile, the hard work of generating an audience begins. Is it easy? Not really. You must be patient and constantly review your strategy to adapt to user demands.
8 Tips for having an Instagram account for companies like a pro
As the years go by, Instagram is releasing new features and its algorithm is undergoing changes. Reels and carousel-style posts are said to generate more interest in users, but of course, nothing is a matter of luck here: you must provide valuable content and be very authentic.
We want to show you some tips that can work for you this 2023 so that your Instagram account is not like the rest and you can achieve what you want: grow, gain more users and increase sales. Here they go:
#1 Optimize your profile
Whether it’s 2023, 2024 or 2100, the first step you should take on the platform is to optimize your profile to the maximum. You must make it look neat, professional, trustworthy and transparent; and you can achieve this by taking these points into account:
- Use your company logo as your profile picture. The recommended resolution is 320×320.
- Describe your brand in less than 150 characters. Use the language that identifies you. Stay true to your brand voice.
- Add a hashtag to your bio that refers to a keyword that identifies you, a niche, or a product.
- Add a link in your bio so users can contact you through other means. The most common way to do this is to add a WhatsApp link, but you can use tools like Linktree to unify multiple links (WhatsApp, website, Facebook, etc.).
#2 Create and connect a product catalog
This option allows you to tag products on Instagram. It is very useful and contributes to giving a more professional image. Just follow these steps:
- Go to “Sales Manager” and press “Start”. Choose the option to start the catalog.
- If you have an online store on Shopify, for example, you should click on “Connect a partner platform” and then on “Upload product information.”
- Once you click “Next” you will be able to see your catalogue. All that remains now is to upload the product photos.
#3 Create a store (Instagram Shopping)
Why is it important to create a catalogue? Simple: it’s the first step to activate Instagram Shopping features. Follow these steps:
- Go to your Instagram profile betting data and look for the “Settings” option. Then press “Business” and “Set up a store.”
- Once you click “Start”, you must follow the steps indicated by the platform to request activation.
- All you have to do is wait for Instagram to approve it. You can monitor the status in the “Settings” section.
- Once your store is approved, you can select your product catalog and start selling them that way. It helps redirect Instagram users to your website.
#4 Define what you want to share
To succeed on Instagram, you have to be very strategic about posting content. If you’re displaying pixelated images, poor quality videos, and copy with spelling mistakes, you’re basically being your own enemy.
That’s why it’s important to determine what type of content you want to share with users. Don’t just focus on selling, show valuable content, tips about your products, expert advice, and even memes (but evaluate whether it truly contributes to your brand voice).
Simply put, share content that helps build community.
#5 Measure your progress (stats)
Statistics will help you better understand your audience. Keep in mind that the effectiveness of all the actions you take within the platform will be seen in statistics.
Determine which audience views you the most (men or women), average age, geographic location, users’ favorite content, and more.
#6 Create unique reels
Short videos are a favorite among users, so in addition to putting together a cool feed with photos and images, include Reels as well.
To make Reels that stand out from the rest, start by checking out what’s trending on your browser. Try subtitling your videos, using voiceovers, and adding background music.
Use Reels to showcase tutorials, tips, recipes, outfit combinations (if that’s your niche), and more.
#7 Make interactive stories
Stories are ideal for interacting with your audience in real time. To make them effective and more visible, we recommend asking questions, promoting polls, using stickers and more.
Create images exclusively for Instagram stories, using a 1080px by 1920px format, to ensure that they fill the entire screen and are attractive to the user.