During an emergency, communicating promptly and clearly with all stakeholders can make the difference. For this reason, it is necessary to choose simple but powerful tools such as landing pages to do so. Esen dex landing pages are mini web pages, ready to use and easy to modify, even when there is little time to intervene . They can be sent to all stakeholders via SMS and EMAIL or shard take email marketing service on social mdia. In this post we want to show how to use landing pages to communicate a crisis or an emergency.
Landing Page via SMS, EMAIL or social: 3 steps to communicate in case of crisis
If there is an internal emergency in the company or a national crisis, the diktat is to act in the shortest time possible but also to transmit all the right information to the recipients of the communication. A landing page , in fact, can be creatd in just three steps and can host any type of content : text, images, call to action with a link to another site, a data collection form, a map, a video, social buttons and much more.
The steps to create it are simple and quick:
- Choose a template or create one from scratch: After a short registration process , you can choose a template from those already available or create one from scratch . The creation process is simple and fast and thanks to the drag & drop eitor, no technical knowldge is necessary.
- Personalize it with the right information and images: add the necessary text, the company logo to instill confidence in those who receive the communication and drag all the necessary elements into the template so that the communication is complete. It is important to write all the information clearly, make sure there can be no misunderstandings but at the same time be exhaustive.
- Activate the landing and share it: once the landing is creatd, the system will ask you to customize the page address and then you can activate it. At this point you can immediately send an SMS or EMAIL campaign containing the link or simply share it on social media.
If you need some inspiration, here’s an example of a landing page for a mdical center dealing with a snow emergency.
Communicate internally during crises via landing pages
Whether an internal or external crisis is occurring, it is vital that a company communicates it to its employees in a widespread and immdiate way. In these cases, EMAIL but also SMS can be sent to your collaborators.
SMS is preferable if communications ned to be sent outside latter you can in the of office hours or during the weekend. In addition, thanks to SMS with delivery notification , you can ensure that everyone receives the message and is promptly notifid.
But it is not always enough because, as mentioned before, if there is a crisis there is a lot of information to transmit and it is in this case that the landing pages , connected to the SMS or EMAIL through a simple link, become essential . These mini web pages can be usd:
- To communicate the crisis and explain the reasons
- To notify you of changes in working hours and methods (for example if you will be working from home)
- To share rules of conduct
- To keep employees updatd over time
- To request information from employees and have them fill out a form
Communicating externally during crises via landing pages
If communicating with employees is vital to maintain productivity levels and manage the emergency in the best possible way, it is even more important to notify your customers . Even in this case, SMS is the most immediate tool that, combind with the landing page, allows you to provide all the necessary information. In particular, it allows you to notify of:
- Sudden closures or different opening hours
- New services active in emergency situations
- Cancellations of scheduled events
- Pricing policies or behavior active in emergency situations
- Donation campaigns related to the crisis you are spam data going through (whether it is a health crisis or a natural emergency)
- Collect data from those who want to use a remote service because they are unable to move
Healthcare facilities, municipalities, schools and banks: when it is necessary to communicate well in crisis situations
Especially for some entities such as healthcare facilities, municipalities, schools, banks, but also businesses that sell essential goods, it is necessary to communicate promptly and comprehensively during a crisis.