But before finalizing or implementing your keywords, you should first check out how it’s doing within the actual search engine. It wouldn’t be wise to start driving your car, without checking if your check engine light is on. Start by observing and analyzing the search results for each one of your keywords. then go through the search results. For the keyword ‘electric scooter philippines’, the result is the following: search engine results based on appropriate keyword research Based on the image above, you’ll notice that the search results are dominated by the actual distributors or shopping websites offering electric scooters in the Philippines. If you’re a website that’s offering electric scooters within the Philippines, this is a clear indication that you can rank for this keyword.
Not only that, the geo-targeted keyword
“philippines” ensures that the website will appear way better to people searching from the Philippines and not in other countries if you don’t serve those markets anyway. What about search results that tell you if you can’t rank for a particular keyword? Take a look at the results for ‘best electric scooters’: keyword research for seo using google search The results indicate web pages that offer guides and listicles that feature a variety of electric scooter brands. The websites that hold these pages offer only news articles and tech reviews. As a website that offers electric scooters straight to consumers, it wouldn’t be applicable for you to rank for this keyword.
Your website’s intention to sell is
mismatched with the websites that provide news and articles as their service. The keywords that you apply to your website must always match what your website offers. How’s My Competition? Ah yes, competitor analysis. Who doesn’t love checking on the competition? For all websites, especially if you’re just starting out your SEO, there will always be a more authoritative website that offers a similar product, service, or information as you do. This is why it’s essential for keyword research that you are able to analyze and study what your competitors are doing to their websites. Understanding what keywords are they utilizing and how they’re building their website’s content will not only give you an idea of how to rank your own site but also figure out how authoritative they are.
It’s not just about trying to expand your
keyword list but also being smart on which keywords to target. Let’s assume we’re trying to broaden our list of keywords for our e-commerce website in the Philippines for electric scooters. And the best way to do this is by using one of my favorite tools, the SE Ranking Competitive Research feature. We’re now able to single out what keywords one of our competitors is ranking for. competitor analysis for keyword research using seranking As you can see, the keyword that it presents is associated with the Difficulty metric. This allows users to have a more general idea of how competitive a particular keyword is. By using this information, you’d have a deeper understanding of which keywords to target.
If you just newly developed your
website, go for lower belarus phone number library difficulty. But if you’re building your SEO strategy on an already authoritative website, then you can compete for keywords with higher difficulty. Only after further competitor analysis can you then identify which keyword should be utilized in order to gain more traction. Hey, they did the hard work, why not learn from them and put your own effort into it, eh? What Are My Related And Relevant Keywords? Lastly, with the keywords you’ve managed to list down, add keywords that are closely related to all of them. An easy way to do this is to look up sub-topics and synonyms for your chosen keywords. Why? SEO is holistic.
Targeting 1 keyword implies you
target many. With the Google Algorithm updates in 2022, the search engine has been particularly inclined to websites that have good topical authority. Google gauges a website’s credibility by also checking based on the number of relevant topics that a website is able to cover. If you want to be able to rank and write for the keyword ‘cosmetic dentist, then you’d have to also rank and publish articles for its subtopics such as ‘dental veneers’, ‘dental implants’, and other similar services. Additionally, synonyms should also be included in your list of keywords to target. In the eyes of Google, there are some keywords that express the same meaning when searched.
related and relevant keywords for seo
Notice the bolded texts when the environmental impact of cotton production searching for the term ‘cosmetic dentist’. This implies that Google understands that the user is also searching for the term ‘cosmetic dentistry’. This is also the same reason why SEO content writers sprinkle closely related keywords when trying to build content. Key takeaway With Google’s ever-growing updates in its search engine, there is increasing importance in ensuring your foundations for the keyword strategy you are using for SEO. Keywords are what dictate and direct your entire SEO campaign. This makes keyword research an extremely important task at the get-go. I hope that this guide has added value to you today and if it has, please also check out our full guide to keyword research for a new website here! Key Takeaway Acquiring backlinks is not an easy job, especially if you want to get them from high-quality and authoritative websites.
You might think that your chances for a
quality backlink are low, especially if you’re canada data just starting out. However, I would argue that what you’re pitching to webmasters is what makes or breaks an outreach campaign. From roundups to resource articles, providing solid content for webmasters to work with is a great start in backlink outreach. Do you have more backlink outreach ideas to share? Comment down below and share your experiences with them! What do you think about the shrinking organic results page? Let us know your thoughts in the comments section below! Google always places utmost importance on listening to its users by providing a useful and meaningful information by introducing new features and design elements.