Your boss must be certain that you are 100% committed to the objectives and that you have the ability to achieve them. To do this, make sure to build a fluid relationship with him, giving him continuous feedback on the progress of your tasks and the results obtained.
Wait for the right moment to make the proposal. Avoid moments when there are conflicting or complex situations that require you to be completely dedicated to them. People are more predisposed to make innovative decisions when the context allows it.
Take advantage of a moment of greater relaxation or joy due to the result obtained from a certain action in which you were involved or for which you were responsible.
When making your proposal, be
A clear and show that you have a plan to carry it out. Follow up your words with an email in which you list:
The reasons for incorporating Email Marketing into the company’s Marketing and Co advertising database mmunication strategy, doing so with great enthusiasm.
The potential economic benefits that its incorporation will generate.
Deadlines : implementation and obtaining results.
4- Call All Parties Involved
Depending on the organizational style and structure of each company, there are times when the final decision on your proposal does not depend exclusively on the approval of your own boss but must also be approved by his or her immediate superior . This can lead to communication short circuits and delays.
If this is what usually happens in your team, try, within your possibilities and always respecting your boss, to ensure that the other person is aware of your proposal from the outset and can give his or her opinion on it.
The most important] List the Benefits of Email Marketing
We have reached the crucial step . One of the key aspects of incorporating Email Marketing is the great benefits it can bring to the company. Rely on these if you want to show your boss the incredible potential of this technique .
So now you know, present your argument by mentioning them one by one. Do you need reasons to make up your mind? The following ones we list are more than enough!
High Return on Investment (ROI)
Email marketing applications such as Doppler allow you to manage the sending of campaigns to thousands usa data of people, at a very low cost per contact and obtaining a high return on investment (ROI).
The average is USD40 per email sent according to the Direct Marketing thanks to social email marketing , we can use Association (DMA). Do you want to know more and learn how to calculate it? Read the following post .
Personalization of the Message
By incorporating custom fields , Email Marketing allows you to create a personalized message that fosters a bond of trust with your target, building loyalty and stimulating conversions .