The complexity of Strategic Business a company increases daily. This is due to the current context, with a more competitive market due to accelerated changes and easy access to information, for anyone, anywhere and at any time.
And with all this volume of information and complexity, strategic business management is a very hot topic. Many entrepreneurs, CEOs and directors ask questions like:
What indicators are there?
As part of our own methodology, we created a monitoring system that is part of the company’s strategic management, with few but important indicators to help us make data-informed decisions.
To achieve good strategic management, we focus our indicators on 3 main pillars:
Smarketing (marketing and sales): everything buy phone number list starts with acquiring new customers and growing the brand in the market. Therefore, monitoring indicators in this area becomes essential for the business. Here, we have the following metrics:
New MRR: Monthly Recurring Revenue is responsible for understanding not only how many customers entered the month, but also what revenue was generated from the area’s efforts.
Leads: Based on historical rates, we apply ans (service level agreement) or slas the reverse funnel methodology starting from the expected revenue to the number of leads needed to achieve that revenue.
Operation : in the operations pillar, we analyze important metrics of our delivery and customer retention. Since we have made great efforts to find new partners, we now need to deliver value and show how important our partnership is. We have the following metrics:
MHS: Must Have Score shows how fax database disappointed our customers would be if our service ceased to exist. We decided to include this indicator in our dashboard to understand the quality of our delivery and adapt it if necessary.
Churn: A well-known indicator that shows how many customers left us in a given period, directly impacting the company’s revenue.
Finance and Business
our third and final pillar, which serves to see the company’s financial health and make strategic growth decisions. These metrics are:
Monthly Cash Generation keeping an eye on cash flow is an essential part of any entrepreneur’s business. Cash generation, in this sense, shows how healthy our accounts are, always ensuring that revenue is greater than expenses.
MRR Evolution
this metric gives us an insight into the evolution of the business, as it allows us to monitor business growth with recurring revenue from customers who enter and remain in our portfolio, highlighting factors such as: good acquisition process and a healthy operation.
EBITDA: accounting indicator that many companies use to visualize how much profit or loss the company made on the last line of the balance sheet, where all amortizations, fees and taxes are removed, leaving only the net profit, in many cases.
Conclusion
These are the indicators that we here at Data Management use for the strategic management of our company. They are indicators that cover the entire business and provide general clarity without leaving aside essentialism, facilitating decision-making.
This also helps to avoid information paralysis, which is very common these days due to the volume of information we receive every day.
Within these indicators, we have secondary indicators that are observed within each department, which here within Data Management we call circles.
Now that you know more about a company’s global indicators, put them into practice within your business. And comment below which ones you already use in your company.