Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You can’t be on every app, and you’ve got to invest your resources wisely. That said, we’ve got three apps that are relatively new to the market and have made
These platforms have made their way onto this list by meeting the needs of audiences in how they want to share and consume content, from entertainment and creativity to new ways of having an online presence. Here are the platforms to keep an eye on, presenting marketers with new opportunities to connect with their audiences.
Let’s take a look at three new social media platforms and how can business use them to increase their visibility.
1. Threads
Threads is the new kid on the block, launching recently in July of 2023.. Developed by Meta, Threads is a standalone app linked to Instagram that allows users to share text, images, and videos.
Posts on the app can be up to 500 characters, a major, and potentially attractive, jump upward from Twitter’s 280-character limit. In terms of integration with Instagram, Thread posts are directly shareable to Instagram stories and users can import the Instagram accounts they follow directly to Threads. Read more about the Threads app in one of our latest articles
Seeing as Threads is closely linked with Instagram, which is one of the most widely utilised
social media platforms in the world, many users are exploring the platform. Putting your business on Threads can position you as a current and on-trend business. What other advantages can you gain from this new platform? With Threads, you can build a relationship with your audience through community engagement. This app is a more interactive, conversational platform, enabling businesses to foster relationships with their customers.
2. BeReal
further cracked down on cryptocurrency mining, forcing many miners to relocate their operations. overseas. Recently, however, there have been some signs that China’s attitude towards crypto may be starting to soften. In 2022, the People’s Bank of China (PBoC) announced that it was exploring the possibility of issuing its own central bank digital currency (CBDC). And in March 2023, the PBoC reportedly allowed some baposed to cryptocurrency. Rather, it seems to be taking a more cautious approach, looking to develop overseas chinese in europe data nks in the city of Shenzhen to start testing the digital yuan. These moves suggest that China is not entirely.
BeReal can be useful to businesses for several reasons.
Today’s consumer is seeking authenticity and human-centric energy from the businesses they engage with. Utilising BeReal can portray the day- how often should I update my buyer personas? allows you to create audience engagement and showcase your company culture and values. From partnering with influencers to running competitions and giveaways, there are many benefits to utilising BeReal for your business. I
3. Mastodon
Mastodon is a free, open-source platform that allows for self-hosting social media services. I The platform does not utilise any algorithmic systems for pushing content. Read more about this platform in our blog postMany online users today are interested in and moving into decentralised internet spaces. By utilising Mastodon, your business has the opportunity to present itself to people who are looking to engage with decentralised organisations.
Are you ready for the next wave in social media marketing?
Threads, BeReal, and Mastodon are some bulk data Work with us at NEXA – we’ve got a skilled team ready to assist you with your social media marketing needsWe’re committed to your privacy. Nexa uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out