Developing a marketing strategy is a time-consuming process that, in the first step, requires synergy between the client’s knowledge and the agency’s skills and experience. Based on many years of experience, we have demonstrated 3 aspects of cooperation that are absolutely fundamental in the strategic process:
- agency know-how – the team’s experience resulting from working on various brands, various placements, target groups, formats and marketing innovations;
- conclusions resulting from the analysis and audits of previous activities – media accounts, social media communication, previously set goals, selected solutions and effects.
Workshops – an underrated form of cooperation
Developing a strategy based on a brief, a short meeting and a cursory analysis of previous activities may result in the document being developed solely on telegram marketing the basis of the agency’s “perception”. This resembles a typical tender process, where the client’s decisions are often made in relation to the aesthetics of the graphics or the style of the proposed slogans, and not the real reference of the activities to the current business situation.
Such a large amount of time devoted to team onboarding results in quick and efficient launch of activities, without the need for additional meetings, after the strategic process stage is completed. What’s more, in addition to gaining knowledge, we build relationships and develop a way for effective cooperation.
Implementation workshop
In order for the implementation workshop to be as constructive as possible, the client should receive a very detailed brief and agenda for the meeting. It is important to secure the time needed to familiarize yourself with the material from the client, before the meeting.
The implementation workshop is also key to determining the next steps. Depending on the client’s goals, the time we have to develop the strategy, and the materials that already exist, the workshop cycle may consist of the following elements:
- strategic workshop,
- branding workshop,
- communication workshop,
- training on the impact of AI on SEO, analytics, creation + custom formats,
- media workshop (creating a funnel, campaign structure, lead magnets),
- Marketing Automation workshop,
- Customer Journey Map workshop,
- other.
Workshop vs team
In the implementation of the entire strategic process , the team that participates in it is very important to us . We know of cases needs are often eliminated where strategists, after developing the material, disappear and the project ends up in the hands of juniors.
At Green Parrot , which will not only prepare the strategy, but also implement it in everyday activities. This is the best form of onboarding and a guarantee of minimizing potential errors.
Over 50% of our team has been working at Green Parrot for over 3 years, half of which for over 5 years. In the context of client-agency cooperation, low turnover is extremely important. No changes in the team = no need for constant onboarding, time savings, avoiding the need to introduce new people every few months. Additionally, the knowledge and experience that the team has been gathering over the years.
Extensive experience and transparency in team selection
In Green Parrot, almost 50% of people are senior + experienced. And in the entire agency, there are only 6% of people in junior positions.
Topics in which we will support you strategically:
- branding strategy — a strategy for creating a distinctive brand language, from the assumptions for visual identification to bulk data the directions for packaging design,
- advertising strategy – a short-term strategy resulting from the communication strategy, usually covering the scope of one campaign,
- employer branding strategy – creating an Employer Value Proposal, i.e. a company’s communication strategy with employees and candidates,
- Research coordination – when companies need to learn something about their brand or customers, but in a methodical way.
- marketing research (limited scope) – conducting IDI (individual interviews) or focus groups (group interviews).