Create your own event theme Use different discounts or holiday themes to test the reader’s response, and you can also use different greetings to improve the customer’s consumption experience, such as: providing new member registration discounts, special holiday coupons, holiday greeting cards, etc.
It is recommend to test different themes every month
To different product categories, provide personaliz content in a target manner, and continue to track the letter click rate and reader response after sending; on the other hand, cooperate with the email service provider ESP to set performance tracking standards (you can customize tracking targets such as letter display rate or link click rate).
Eye-catching copy or design
The title setting actually involves a lot of knowlge. Here we will not discuss how to write sensational slogans. After all, similar examples are everywhere on paytm database the Internet. Let’s keep some clean space here! The following are 4 subtitle methods for your reference: (1) Urgency: You can add words such as discount period and limit time.
Word count control:
Try to keep it within 30~50 Chinese characters for easy reading. (3) Anthropomorphic sender name and narrative method: Add the reader’s name and describe the purpose of the letter in the tone of a conversation with a friend. (4) Personalization this could easily be the reason or adding numbers: We think you will like these 10 tips for web design novices.
5. Set call to action
It is recommend that a page only contain one action button (call to action) so that readers can focus on a single activity. The design of the action button can refer to: (1) Color matching: Use the highest contrast color for important content. (2) Size: Set it to 100 * 100 pixels or more for mobile users. (3) Shape: Round corners have a higher click-through rate. (4) Text: Suitable for the current situation. (5) Position: According to Conversion’s research, users usa data spend 80% of their time above the fold.