Marketing tools are becoming more sophisticated every day. Advertising specialists are developing more and more effective ways to reach out to consumers with an offer of their product. The emergence and spread of cellular communications has served as an impetus for the development of a new marketing tool – SMS advertising distribution. This current advertising method opens up wide opportunities for marketers.
SMS messaging capabilities and advantages
The main feature of cellular communication is the subscriber’s mobility. To receive a call, he no longer needs to be in the apartment – at any point of network coverage, the owner of the mobile phone is always in touch. In terms of using bulk sms master mailing, this means that the potential consumer is technically always ready to receive an advertisement via message.
Until now, when sending e-mails, one has to make an allowance for the delayed effect – one has to wait until the recipient is in front of the computer and reads the letter. The small format of SMS and the portability of mobile phones make the response to the ad instantaneous. When placing a contact phone number in the text of the message, the recipient can call and place an order right away.
Another advantage of SMS advertising is its narrow targeting
The phone number always belongs to one person. Which means that when sending out a message, you can address each recipient individually. Today, this tool has been improved, allowing send automated whatsapp messages when new prospect is created in nocrm mailing services to include the subscriber’s name in the text of the message, further enhancing the moment of individual appeal. Accordingly, SMS mailings are characterized by a high percentage of reading. Considering that SMS mailings are cheap, this is a real gift for marketers.
However, despite the obvious advantages of SMS messages, they impose a number of restrictions on the sender. They helped shape the final form of this marketing tool.
• When sending SMS, the sender has nothing at his disposal except the text: he cannot use graphic means or change fonts. Accordingly, all emphasis should be placed on the text of the advertising message. Therefore. In Order, it is necessary to be inventive when composing an advertisement in order to be able to motivate the recipient to buy using words alone.
Restrictions
• Another limitation is the small text of messages: in Cyrillic font. Moreover one message can only contain a few dozen words. This means that you need to be concise in order to be able to express the essence of your commercial offer in a few words.
Perhaps the most subtle point is that fans data messages are a private form of communication. When people receive an SMS, they expect to see a personal message, not an advertisement. This obliges SMS marketers to adhere to a certain tact, which has become an integral part of mailings. Long-term mailings should be unobtrusive, contain a warning about the advertising content in the title. It is important not to abuse the personal nature of the SMS format in general. At the moment, if all the nuances are observed. SMS mailing is a cheap and effective way to promote your products and