Monga wotsatsa wa B2B, mumakumana ndi vuto lodula phokoso kuti mukope omvera anu. Kukumbatirazambiri zakunja Makonda a B2B oyendetsedwa ndi AI sikulinso mwanaalirenji-ndikofunikira. Cholemba ichi chabulogu chimawunikira momwe AI imakuthandizireni kuti mufikire omvera anu ndi zomwe zimalankhula molunjika pazosowa zawo.
Kodi cholinga cha malonda a B2B ndi chiyani
Cholinga chachikulu cha malonda a B2B ndikukhala chida chothandizira omvera anu Makonda Oyendetsedwa kuti mupeze mayankho omwe kampani yanu ikupereka. Mumakhala chida chothandizira omvera anu mukatha kupanga zomwe zili m’njira yoyenera panjira yoyenera kwa omvera oyenera. Apa ndipamene kusintha makonda kumakhala kofunika. Mukufuna kuti owerenga anu akhulupirire kuti zomwe muli nazo ndizomwe amafunikira ndikulembera iwo okha.
Mphamvu ya AI-Yoyendetsedwa ndi B2B Personalization
Kupanga makonda ndikofunikira pazomwe zili komanso mawonekedwe anu. Izi zikutanthauza kupanga ma infographics ochititsa chidwi a ophunzira owonera, kupanga makanema okakamiza kwa iwo omwe amakonda kuwonera, ndikulemba zolemba zatsatanetsatane kwa owerenga omwe akufuna kudziwa mozama. Njira yofananirayi yokhudzana ndi zomwe zili pachimake pa Kutsatsa kwa Akaunti (ABM) ndi njira zopezera zofunikira . Sizimangonena zomwe mumanena koma momwe mumazinenera kwa omvera apadera.
Kupanga makonda kukakhala koyenera, kumakhala ngati kukambirana m’modzi-m’modzi ndi womvera aliyense. Amawonekera, ndipo mulipo, okonzeka kupereka zidziwitso zofunika nthawi ndi momwe akufunira. Njira yodziyimira payokha, yoyendetsedwa ndi makonda a AI yoyendetsedwa ndi AI, imakweza zomwe muli nazo ndikulimbitsa udindo wanu monga gwero lothandizira pantchito yanu.
Nayi njira yathu ya 4-masitepe kuti mupange zokonda zanu pamlingo Makonda Oyendetsedwa wothandizidwa ndi zida za AI, njira, ndi ma tempuleti. Kumbukirani, AI yokhayo siyingayendetse bwino pakutsatsa. Kutsegula kuthekera konse kwa AI kumafuna kugwiritsa ntchito mwadala zida zoyenera, kukulitsa luso loyenera kugwiritsa ntchito zidazo mwachangu, ndikukhazikitsa maulamuliro – mizati yofunika kugwiritsa ntchito AI panjira zotsatsa mwachangu komanso mosasunthika.
Khwerero 1: Gwiritsani ntchito AI Kupanga Anthu Oyendetsedwa ndi Data
Kugwiritsa ntchito mphamvu za data ndi AI kumatha kumasula zidziwitso za anthu 10 Pamwamba pa B2B Marketing Attribution Data Leaks Kukhetsa Chitoliro Chanu omwe mukufuna, ndikudziwitsa kupangidwa kwazinthu zofunikira kwambiri. Yambani ndi kusonkhanitsa ndi kukweza deta yomwe imasonyeza mawu a kasitomala wanu. Zitsanzo zikuphatikiza kuwunika kwazinthu, zoyankhulana ndi makasitomala , zolembedwa zama foni, ndemanga zapa media media, ndi mayankho ena aliwonse omwe makasitomala anu apereka. Deta iyi ndi yofunika kwambiri chifukwa imalola kuzindikira mwachindunji malingaliro a makasitomala anu, momwe akumvera, komanso momwe amaonera zovuta zawo ndi mayankho anu.
AI ikhoza kusanthula deta yochuluka, kuzindikira machitidwe, malingaliro, ndi zochitika zomwe zingakhale zobisika kwambiri kapena zovuta kuti muwunike pamanja. Izi zimakupatsirani kumvetsetsa kwamakasitomala anu ndikuwathandiza kuwagawa m’magulu osiyanasiyana.
Nachi chitsanzo chochokera ku AI Marketing Toolkit kuti muyambe kudziwa zambiri zamakasitomala kuchokera mu data yanu.
Gwiritsani Ntchito Njira Yoyenera Kupanga Munthu
Pogwiritsa ntchito zidziwitso zomwe mwapeza, mutha kupanga anthu ew amatsogolera oyendetsedwa ndi data. Anthu awa ayenera kuwonetsa bwino magawo amakasitomala, zosowa, ndi machitidwe. Munthu aliyense ayenera kukhala wapadera ndipo ayenera kuyimira gawo linalake lamakasitomala anu. Mutha kugwiritsa ntchito izi