A seasonal campaign can have multiple objectives , but we can mainly distinguish three:
Increase our sales
Acquire new customers
Retaining existing customers
However, don’t think that seasonal marketing is exclusive to your clients : depending on your objective, you can also choose to send a campaign to your suppliers, employees, students or other partners that you consider strategic to your business.
What type of campaign to send?
Ok, now that we have decided to send a seasonal email marketin updated 2024 mobile phone number data g campaign… What type of content should we send? At this point, Sol has recommended some options that you can take into account :
Run a promotion : You can offer recipients exclusive benefits or discounts for the occasion.
Send a greeting: appeal to your customers’ feelings by sending them your thanks and good wishes for the holidays.
Gifts : Send a campaign to your customers informing them that they have a gift available, for example: that with every purchase they make in your business they will receive free shipping.
Communicate your actions : if you are going to hold some kind of event or raffle related to Christmas, invite your customers to take part in it by sending an email campaign.
Key Aspects
Last but not least, Sol has left us
A with these seven key points that we should keep in mind to make our seasonal email marketing campaign the most successful of all:
1. Timing : When should we send our campaign? Keep in mind that every time a special date approaches, other companies will also be sending content to their clients . A good strategy at this point is to send it twenty days (or even a month) before the event.
2. Frequency : How often should we send our emails? If our strategy consists of sending more than one campaign, we could send one campaign per week. We must be very organized so as not to overwhelm our clients . A good alternative is to send a weekly piece 20 days before the event, which can begin with an initial greeting, then send a gift and end with the company’s best wishes on the occasion. You can even usa data advantage of the time even more and schedule resending of your unopened campaigns or those that have bounced .
3. Differentiation from the competition : A good way to stimulate creati are you spreading your content? vity is usually empathy with our recipient : putting ourselves in the customer’s shoes and thinking about what we would like to receive or what could surprise us is usually a very important differential when it comes to designing our campaign.