Natalia Ferrari
Natalia Ferrari
Marketing Assistant at IDENTICx. Teacher and freelance writer with a passion for books.
Wrote 6 posts
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Last Wednesday, November 6th, we closed another of our training sessions at Doppler Academy . On this occasion, Sol Romeo taught us the best strategies we can use to do seasonal marketing during the holidays and approach our clients in an original and personalized way. Access the content of this training!
By adapting our messages to the current situation of our customers, we not only improve our brand image , we increase the chances of capturing their attention and our conversions !
That is why Sol (our Marketing Manager at Doppler ) has shared with us the best strategies for successful Christmas marketing in our latest webinar.
Were you unable to attend? Did you attend but would like to listen to it again? In this post you can find the video of the training and a general summary of all the content covered during it.
And there’s more! Since we had
A large number of participants in the webinar and we were not able to answer usa data all the questions that came to us, our presenter took a few extra minutes to dispel them in a section of this post. Don’t miss it!
What is seasonality?
We say that there is seasonality when the market’s consumption patterns behave differently than usual during certain specific periods of the year . These periods, in general, tend to be marked by special events or holidays tha definition of objectives t we can predict , such as vacations (winter or summer), Valentine’s Day, Father’s Day, Mother’s Day, back to school, Halloween, New Year’s Day and Christmas, among others.
What can we do with it?
Seasonality tells us that our clients are going through a different time of year than the rest. We must take advantage of it! And, to do so, sending Email Marketing campaigns will become a fundamental part of our communication strategy , both for its great reach, as well as for the personalization of the message and the possibility it gives us to measure the results of our mailings. #DopplerTip : At the beginning of the year, write down on a calendar all the dates for which you would like to do seasonal marketing . It will help you to get organized!